Google Lighthouse is a tool that’s built into Chrome.
Making a mistake with structured data could result in a manual penalty. Make sure you are following Google’s Structured Data Guidelines. The structured data validator does not verify if your structured data conforms with Google’s guidelines. This helps diagnose issues with your structured data and confirms whether the structured data qualifies for rich results.
Rich Results and Structured Data Testing Tool has been consolidated with the Rich Results tool. Page Speed Insightsoffers web page speed feedback.
Bonus: Free Google Site Audit ToolsĪside from the Google Search Console, which is very important and is worth mentioning, here are other useful tools provided by Google for auditing and inspecting web pages and websites: Use these scores to understand where your site can be improved. GTmetrix Speed and Performance Audit is another tool that will generate various benchmark scores. It creates a report of 23 performance rules. The free YSlow Performance Audit tool is a comprehensive performance audit scanner.
Using compression allows your server to download your web pages quickly. The GZip Compression tool checks if your site is using GZip compression. This comprehensive security scanner will highlight common issues with a Drupal-based website. Free Drupal Security Scanner: Hacker Target Drupal Security Scanner This useful tool will help you diagnose hidden issues. The SSL Labs Security tool will spot misconfigurations and security holes in your HTTPS certificate implementation.Īdding a server security certificate is touted as being easy, but that’s not always the case. Free HTTPS Validator Tool: SSL Labs Security Checker is a useful tool for beginning a security audit. This free vulnerability scanner offers a quick but comprehensive scan of potential issues.Ĭreate the report, then research whether or not your site has issues that need fixing. Free WordPress Vulnerability Scanner: WPScans That’s why I include a thorough security audit with every site audit I perform.ġ2. In my opinion, website security should be a component of an SEO audit.Ī secure website is a major part of how well it ranks and encourages sales. Security only becomes an issue after a site’s been hacked and the rankings dropped. Many SEOs don’t consider security as part of an SEO audit. Being on a blacklist can affect email deliverability. This online tool will check if your domain or IP address is on one of several popular blacklists. So, if search engines or users are having difficulty reaching the website, give the DNS Checker tool a try. I have successfully used this tool to identify why Google’s crawler could not reach a website, causing massive indexing issues. This tool can help surface issues with the server settings that can affect the ability of Google and other site visitors from reaching a website.
Overall, the free version of the Netpeak Spider makes a useful complement to the free version of Screaming Frog, as they both have different features and present data in different ways. It also has other functionalities related to competitor research. The tool provides data on over 80 SEO-related issues and checks on over 100 technical website issues. Netpeak Spider is another crawling tool that has a generous free version that can crawl up to 100,000 URLs. Screaming Frog allows you to set the user agent to emulate Googlebot, Bing, Chrome, and anything else you want in order to see how your site responds, providing a true insight into how the search engines and users are encountering your website.
Screaming Frog automatically provides information about your outbound links, internal links, your images, response codes that various pages give, and information about title tags, meta description tags, headings, images, and pretty much everything about a site that a publisher would want to check for site health and mistakes. It’s best for articles to feature content that is unique to each article.ĭepending on how much content is similar, articles that share content can create a situation where Google may have to choose which page is more relevant and make one canonical. This makes it easy to spot opportunities for improving content. Siteliner’s top feature is its ability to identify pages within the site that have similar content. The free Siteliner duplicate content tool is a scanner provided by CopyScape (an anti-plagiarism service). Regardless of where the data comes from, the tool is a useful resource for generating article writing topics. The sources are as usual: Google Keyword Planner, clickstream, and data partnerships.” “Our free tools connect to the same database as our main tools. It also offers multiple keyword tools that provide 100 top keywords with associated keyword volume and what is represented as Amazon, YouTube, Bing, and Google for search.Īhrefs commented on the sources of the information: